The PIN Team
Our mission is to revolutionise the waste & recycling industry, using leading-edge tracking technology to improve bottom-line performance & sustainability.

Meet our team of experts in tech & innovation
The PIN team combines deep supply chain experience with cutting-edge technology capability.
Paul Byrne
Founder & CEOPaul has a 25 year career in technology and supply chain, spanning strategy, sales, marketing, M&A and product development. Passionate about the opportunity for new technology to transform traditional industry supply chains. Created PIN IoT to improve the waste industry.
Chris Strutt
Founder & COOChris leads solution delivery for PIN and works with customers to manage the seamless adoption of our solution. He ensures that the insights from our platform translate into improved performance for the waste operator. He is an operations expert with deep experience of working with diverse teams to enable successful business and process change.
Andy Wilbourn
Founder & CFOAndy is a vastly experienced Finance Director, previously responsible for a £350m international business unit within TDG. He leads finance and back office functions for PIN and is also deeply involved in the development of our unique tracking devices for the waste industry.
Trev Richards
CTOTrev is an experienced technical leader who has worked across multiple domains and successfully grown and led start-up development teams. Trev has a wealth of operational experience and technical know-how with a passion for delivering user friendly and innovative technology to consumers. Trev leads PIN’s overall technology strategy and direction.
Dan Strutt
Product DirectorDan leads the development of the PIN solution. He works with customers, the internal team and external partners to scope and design new functionality, oversee its development, testing and deployment into the live platform. Dan combines technical know how with strong communication and process management skills.
Andrew Garnett
Business Development ManagerAndrew supports the business growth of PIN; identifying, building and maintaining customer relationships, whilst working closely with the leadership team to support our business strategy and objectives.
Matt Strutt
Customer Operations ManagerMatt works with each and every one of our customers as part of the PIN operations team. He is responsible for the hardware that makes up the PIN solution, and working with the product team in order to ensure that our hardware meets our customers’ needs. In addition to this, he also manages and analyses our customer’s data that is generated as a product of our field team’s visits to sites. This data can then be used by our customers to carry out an initial cleansing of their operating systems enabling them to carry out their day-to-day operations with use of up-to-date and accurate information.
Jules Smith
Marketing DirectorWith over 25 years of experience in marketing, Jules works closely with the Leadership Team and Digital Marketing Manager to develop and support the implementation of comprehensive marketing strategies that align with business goals and values.
Aimee Taylor
Digital Marketing ManagerAimee works on developing and implementing marketing strategies, working closely with the Marketing Director and Leadership Team, creating content in line with the PIN brand, as well as optimising the PIN website and ensuring a seamless user journey.
Antonio Palomba
Product ExecutiveAntonio collaborates with the Product Director to scope new developments, work closely with software developers, and rigorously test new features to ensure quality before release. He engages with customers to understand their needs and drive product enhancements. Additionally, he maintains continuous communication with the rest of the business to ensure that developments align with PIN’s goals.
Adam Latham
Customer Data ExecutiveAs a Customer Data Exec, Adam works directly with customers on a daily basis providing system support, accurate data, correct plans, insights and valuable data points, to ensure they have full visibility on the value of using PIN and driving tangible results. Adam is currently looking after our valued customers Biffa, Remondis, Cox Skips, Timberpak, and Countrystyle Recycling.
Dom Forrester
Customer Data ExecutiveAs a Customer Data Exec, Dom works directly with customers on a daily basis providing system support, accurate data, correct plans, insights and valuable data points, to ensure they have full visibility on the value of using PIN and driving tangible results. Dom is currently looking after our valued customers The NWH Group, Beauparc, Yorwaste, and DCW.
Kye Barker
Customer Data ExecutiveAs a Customer Data Exec, Kye works directly with customers on a daily basis providing system support, accurate data, correct plans, insights and valuable data points, to ensure they have full visibility on the value of using PIN and driving tangible results. Kye is currently looking after our valued customers Enva Scotland and Enva England.
Louis Byrne
Business Development AssistantLouis assists the Business Development Manager in carrying out market research as well as winning new business.